Phillip Stutts & Company, Inc.
Phillip Stutts & Company, Inc. Adds Digital Media Manager

Washington, DC — Phillip Stutts & Company, Inc. announced Wednesday that Martin Rini has joined the firm to serve as Digital Media Manager.

Rini, who was the Digital Content Coordinator for the Romney Presidential campaign, will join the firm’s media team to mold traditional communications efforts into digital campaigns.

Phillip Stutts, President and Founder of PSCI, said, “We’re looking forward to what the future holds for Martin and our company. In the ever-changing and always developing digital world, he’ll be a real asset to our team.”

“I am very excited for this new opportunity at PSCI. There are a lot of great things going on here and I’m eager to be a part of it,” said Rini.

View Rini’s full bio HERE.

Phillip Stutts debates unemployment benefits and Obamacare with Peter Fenn on Fox 5 (DC). 

Did Ted Cruz show us how to launch a presidential campaign?

by Brian Jodice

During a recent FreedomWorks event in Texas, Sen. Ted Cruz (R) let fly a teleprompter-free speech that quickly grabbed national attention. Cruz, fresh off leading the effort to block the Democrats’ gun control legislation, turned the conversation back to his GOP colleagues and called a handful of them (who remained nameless) “squishes.”

Who was there to capture the moment? Not the mainstream media, not a gaggle of press cohorts, not Cruz’s campaign media team – but one single digital media specialist in the back of the room: Me.

Immediately after Cruz left the meeting, I clipped it, branded it with the trademark FreedomWorks “starcheck,” and had the video online in minutes.

As the video spread, stories began leaking that Cruz was thinking about a potential run for the White House in 2016. As conservatives googled him to learn more, the video from that lone new media digital cameraman was the most recent news hit in their search engine. This kicked off what’s been a busy few weeks for the senator, who has further established his conservative voice across traditional and new media. It should come as no surprise that the Iowa GOP has invited Cruz to their annual picnic next month – and with events like that, a legitimate path for 2016 is beginning to take shape.

What makes this event significant is not about me, but about how the Senator and his savvy advisors used my video as a way to complement his informal exploration of the presidency. The video reinforced angst among base Republican voters who are fed up with Washington and want to continue the fight against those “squishes.” It also solidified his conservative bonafides. All things a candidate will need to do in what will likely be a very large presidential primary field.

The result of all this publicity? When the video hit social media, we saw tweets turn into retweets, Facebook posts shared, and the YouTube clip we posted racked up 45,000 views on the FreedomWorks channel. Other people then cut down the video, reposted, and shared virally to the tune of about 85,000 views.

This is further proof that digital video is not an option in today’s campaign world, but a necessity. In the 24/7 news cycle, with content at the tip of our fingers, it’s about controlling the message and telling a story, quickly and often. With traditional campaign videos, it can take days to beautify optics before a message hits its target audience. The current media environment doesn’t allow for this, and any missed opportunities could be the death knell for your message.

Brian Jodice is a former TV reporter turned digital media specialist and Vice President, Media Strategies at Phillip Stutts & Company, Inc., a media and advocacy public affairs firm.

20 April 2013 - PSCI’s Commander Kirk Lippold talks about the Boston terror attack with Neil Cavuto on Fox News.

Congratulations for our friend and colleague Kevin P. Chavous, who today was inducted into the Black Alliance for Educational Options (BAEO) hall of fame.  Kevin is a tireless advocate for school choice and education reform.  We salute him and organizations like BAEO, the American Federation for Children and National School Choice Week for standing up for families across our nation and demanding choice in education.

*VIDEO COURTESY OF FOX 5 DC, WTTG*

www.phillipstutts.com

We’re excited to announce that we’ll be teaming up with National School Choice Week for their special Whistle Stop Tour from January 25 - February 2.  We’re jumping on a train from Los Angeles to New York City (9 days, 14 cities/events, 3,300 miles) to celebrate and promote School Choice Week.  Check out this link and train route picture to see where we’ll be and please follow @BrianJodice for video updates from the tracks.  You can also follow @SchoolChoiceWk, @AndrewCamp, @SpielzOnWheels and the special train account @SCWSpecial.

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Phillip Stutts is interview by CBS This Morning about crisis PR management and the ongoing gun control debate.

Politico Influence (12/12/12)

Phillip Stutts sat down with Fox 5 in DC this morning to discuss election results during a pair of interviews (interview #2 here).